Makeup Geek Electrify Highlighter ($20.00 for 0.25 oz.) is a bright, very lite white with a reflective, golden sheen. This shade had one of the stronger white bases, so it was one that I think is going to be better for very fair skin tones or layered over a bolder blush/bronzer when used on other skin tones to avoid the white base lightening the skin. It seemed to have less of a shine compared to other shades, too, but I’d still describe it as a moderate highlighter.
According to Makeup Geek, the formula is supposed to be “super-smooth” and “incredibly pigmented.” The pigmentation was mostly opaque, while the texture was soft, finely-milled, and easily blended on the skin, but it had a little more powderiness to it compared to other shades in the range. I liked this one applied with a fan or less dense brush, which I felt helped it apply better and look less powdery on the skin. The color wore nicely as a highlighter for eight hours before it started to fade a bit.
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- Sephora Stardust (01) (P, $14.00) is less shimmery, darker (90% similar).
- Zoeva Glowing Still (P) is brighter (90% similar).
- Sleek MakeUP Subsolar (P) is less shimmery (90% similar).
- Makeup Geek Lit (P, $20.00) is lighter, more muted, cooler (90% similar).
- MAC Double-Gleam (P, $30.00) is darker, warmer (90% similar).
- NARS Albatross (P) is less shimmery (90% similar).
- NARS Give In Take Blush I (LE) is darker, more muted (90% similar).
- Colour Pop Perilune (LE, $8.00) is darker, more muted, less pigmented (85% similar).
- Anastasia Sunburst (LE) is darker (85% similar).
- Anastasia Summer (LE) is darker (85% similar).